Doce Brigadeiro: A Special Gift for the Holiday!

If you have alot of people in your family that you are looking for a thoughtful holiday gift and you want to give something special and affordable for the Holidays, why not a Doce B Shop gift box? The uniqueness and touch of love we put in every single candy will make it more than a special gift for your loved ones.

It’s a special time of the year where you get together with your relatives, and it is always a pleasure when everybody is happy and smiling! Our Brigadeiros are guaranteed to make you and everybody else in your party smile. It’s the perfect way to treat them this year!

 

The sprinkles are just illustrative; you can have any flavor from our selection, you’d like!

 

 

 

 

 

 

 

We hope our candies and your family have a wonderful Holiday together!

 

 

 

 

 

 

Flavor Ideas

After the name was chosen, Doce Brigadeiro, we decided to work on the Brigadeiro flavors we would like to offer. Even though it is a Brazilian candy our target market are the North Americans. We have to make sure we will fulfill their needs and won’t be doing anything too different from what they love, but still  include some of the traditional Brazilian favorites as well.

Me and Marina spent a few weeks talking about it, between meetings and in cooking/baking sessions we came up with all these flavors to start up our menu. In the long-run we will probably be taking some out and adding others in depending on sales.   It will be all about the customer preference!

Here are the flavors we came up with:

From the top left to the bottom right: The Traditional Brazilian with chocolate sprinkles, peanuts, peppermint, pistachio, almonds, dark chocolate, strawberry flavor with sprinkles, strawberry flavor with sugar, roast coconut, coconut, mix coconut, dried cranberry with Cajun,  white chocolate with rainbow sprinkles, s'mores, and chocolate mint.

After deciding the flavors we then decided to name them - but not a random name. It had to be a name that would have a meaning behind it. Therefore we decided to give them names that were related to the most beautiful beaches in Brazil!  However, they are hard names to pronounce - but they have a meaning and we hope our customers like it, if not, we will change it! Do you have an opinion about that? Check it out the name on our facebook page.  Guess which flavor is my favorite?!

The name and logo choice!

The business idea was done, so now we needed a name. That sounds like the easy part! I already had a name picked out: “Sweet B”, but on our first meeting with Blackstone Launchpad they suggested we do some research on names to see what was out there first. Turned out that the name “Sweet B” was already taken, so we had to come up with another name – how disappointing!

Broken hearted, we did some brainstorming with the team but nothing was as satisfying to us as the name “Sweet B”.  I had to get over that name and accept the fact that I had to have another name for the business. “Yummy B”, “Yum B”, “Bite B”, “Sweet Bite”, and some other names came in mind but not catchy enough.   We finally came up with the name “Doce Brigadeiro” !! In order to use "Doce B" to facilitate the pronunciation for the English speaking customers, and then since the business plan includes having a shop in the long-run with coffee and some other Brazilian goodies, we added "Shop"to it.

The name was finally picked out, now we had to have a logo.  Something that would somehow represent Brazil with the colors green and yellow and also give the customers the impression that it was food related.

I am the type of person that doesn’t sleep very well when I have too much going on or am too excited about something. So guess what happened? A couple sleepless nights, waking up in the middle of the night with ideas. So I left a paper and pen on my nightstand so I could write it down and/or draw whatever I had in mind.

And that’s what I came up with! I know – don’t judge! I was never good at drawing but it helped me sleep better!!

Marina took on the responsibility of doing the logos.  She has a MacBook and the perfect program for this project.   She came up with really good and cute ideas.

 

That was the first logo idea she sent me.

 I liked it - but she still wanted to work on it more. Obviously there were still room for improvement. So she kept working on it, and came up with the ones we will be using today. J

Tcharam!!! Here are they!!! 

 

I particularly LOVE them!  What about you?